How Much to Charge for Custom Stickers

As in every business, profit equals revenue minus cost. Product-based businesses have to take this into account when pricing their goods. If you want to sell your sticker designs, this equation is your guiding light in the dark. Custom sticker makers invest in cutting edge technology to improve their printing process. From machines and materials to salaries and logistics, these companies need to track every expense. By tracking your expenses, you can create the perfect pricing framework for your business.

At Sticker it, we have been producing custom stickers for more than ten years. After taking the motorsport world by storm, our company quickly expanded to other fields and industries. We believe stickers are an effective way to not only showcase your marketing efforts, but also to express your creativity.

A die cut eco-friendly glitter sticker sheet with various designs, some applied to a yellow notebook

Our stickers can be used in a variety of settings. They can adhere to laptops, cars, smartphones, windows or even bicycles. The possibilities to where stickers can be applied are endless. With our cutting-edge methods, we developed different sticker types, each one with its own set of characteristics and price. If you are wondering if we know how to make custom text stickers, we are experts in the business.

Looking to better understand sticker pricing? We break down our tried and true formula that provides premium stickers with prices that benefit both the business and the buyer.

How to Price Stickers

Pricing is an art. It touches everything from your brand’s positioning in the market to your business’ finances. The most common strategy is called cost-plus-pricing. First, add up all your expenses, decide your profit margin, and the result should be the price. However, it is not as easy as it looks, as there are some aspects to consider. 


The most important factor when it comes to sticker pricing is quantity. As a general rule of thumb, the more stickers you order, the lower the unit cost will be–this is why ordering in bulk is often recommended because you can get a much better price per unit. 

For example, when you buy fifty of our die-cut stickers, we charge $49, but we charge $225 for 1,000 units, which makes you save 91% off the final price when compared to the price of one sticker.

Size and Shape

Sticker size and shape affect the final price. Smaller stickers have lower printing costs than larger ones, and certain shapes may require more expensive paints, dyes, or special machinery. We offer stickers as large as 196 by 196 inches, because most printing machines don’t allow for materials any larger.

Material and Finish

The type of material and finish will make a big difference in its final price. Some materials are more affordable than others. The same principle applies to certain finishes, matte colors work out to be slightly more expensive than gloss finishes. Clear vinyl is usually a bit more expensive than standard vinyl. Special features such as glitter or holographic finishes also require more skill to produce. 

When the Price Is Right

When determining the price of your stickers, remember that quantity matters most. The more stickers you order, the cheaper the final price will be. This way, you can then sell them for a higher profit margin.

Custom stickers are a great way to promote your brand, but there are plenty of other creative ways to use them. Stickers will make you stand out from the competition. If you own an e-commerce brand, including them in your orders as a thank you to your clients can leave a lasting impression. 

Have an event coming up? Custom stickers are a great way to promote it. This way, you’ll surely grab people’s attention with a piece of your brand they can carry with them everywhere. The best thing about our stickers is that they are eco-friendly and cruelty-free. Our biodegradable line features the same characteristics as other stickers, but they are vegan.

In Conclusion

Custom printed stickers are the perfect way to not only promote your business, but they also allow you to express yourself creatively. While printing custom stickers is a straightforward process, pricing them correctly should be your main focus. If you want to know how to print custom stickers in Word, make sure to check our other posts!

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