Stickers, labels & decals: what’s the difference?

Nothing. Technically, the terms; stickers, labels & decals are all completely interchangeable. They all refer to adhesive-backed paper or plastic pieces, usually printed.

However, the printing industry uses these general definitions for these adhesive-backed products:

• Stickers: individually cut

• Labels: on rolls or on sheets

• Decals: larger pieces but still individually cut

If you’re looking for stickers, labels, or decals, it’s best to keep these broad definitions in mind to get what you want.

How to find the right stickers for me

We’ve spent hundreds of hours creating lots of great resources online to help you choose the best sticker or label for your application.

Watch this video for an overview of all the different stickers we print. Or download our free guide to help choose the right printed stickers for your business or brand.

You prefer a real sample you can have in your hand? We have two choices for you:

• Buy a £1 material sample pack that gives you an example of each material we use to produce custom stickers & labels, helping you to choose by seeing the quality of the material before ordering.

• Get ten custom printed sample stickers for only £9, with free delivery. Great if you want to see your exact design or colours as a physical sticker before ordering a larger batch.

When should I use stickers?

Use printed stickers and labels to brand anything or everything. Every customer interaction is a chance to impress, to promote, and to grow.

Stickers & labels are the lowest cost, most flexible way to do this (from only a few pennies per sticker). That’s why we make it easy to design & print your stickers & labels.

Join some leading brands that have used stickers to promote & grow their brands, including; Spotify, Basecamp, Reddit, and many more.

Stickers on laptops, product packaging, and giveaways to influencers or customers are some of the most effective uses of stickers to help your brand grow.

A low-cost form of marketing

Google itself says there are 3.3 billion mentions of brands per day & 94% of these mentions occur offline. And we know many consumers say they’re highly likely to purchase an item based on word of mouth.

Having your brand promoted on your products, packaging and by your loyal customers is a beautiful thing. Imagine people on packed commuter trains all seeing your brand’s sticker on the back of a loyal customer's laptop, especially when they’re ready to sing your praises. That can be really powerful.

With stickers & labels costing from only a few pence each, allowing your brand to turn loyal customers into raving brand advocates is well worth the investment.

Why buy stickers from Sticker it?

We’re a specialist sticker printing brand that focuses on bringing you the highest quality custom stickers & labels. We invest heavily in technology to make it easy to buy online in minutes, shorten delivery times and relentlessly improve the quality of our products.

All printed stickers & labels are made with passion in the UK and delivered in days. If for some reason you’re not happy, we have a 100% money-back guarantee. No hassle. No risk.

As a sticker manufacturer, we have printed over 12 million stickers & labels for 9000+ of the largest & smallest brands on the planet, and aim to be the world’s choice of sticker maker.

If you’re unsure about anything, please get in touch. We’ll get back to you within a few hours (Monday-Friday, 9 am to 5 pm) with a detailed answer that helps you in your quest to get the best custom stickers or labels.