How to prepare your artwork for custom labels

This article explains how to prepare your artwork for custom labels. You can take artwork you’ve already created and prepare it for printing. It doesn’t cover how to create a beautiful label design from new. 

Here are the key steps to cover when preparing your custom label artwork for label printing:

  1. Convert colors to CMYK
  2. Convert text to curves
  3. Create a cutline
  4. Add a bleed
  5. Use vector where possible
  6. Use high-quality images
  7. Link artwork (if in Adobe)

Let’s go through each one in detail.

1 - Convert colors to CMYK

The first step is to make sure your colors are in CMYK mode.

CMYK stands for; cyan, magenta, yellow, and black. This is a color model which is used to build various colors. The other option is RGB (red, green, blue), which is used on computer screens or TVs because we use light sources to build RGB colors. 

The reason we want to design in CMYK format is because we print in CMYK. In fact, almost every printing process uses CMYK. Therefore, you will get more accurate representation of the colors from your screen to the final printed product.

There are approximately 16,000 CMYK colors available, whereas there are more like 16 million RGB colors. So some of the colors you see when designing an RGB won’t be possible to print, and that’s why it’s important to convert your colors to CMYK.

2 - Convert text to curves

Converting text to curves really easy, this short video shows you how to do it on Adobe Illustrator.

The reason we want to do this is that it minimizes the risk of the text changing when sending your file.

If you don’t convert your text to curves, it relies on the other user having the correct font installed, and because there are so many fonts in the world, this can be a risk.

So as you can imagine, this is fine for popular fonts such as Aerial or Times New Roman, but not so good for specialist fonts which brands often use in their label artwork.

Add to that the use of specific kerning, line spacing or other font features, this is essential.

3 - Create a cutline

Adding a cut line can be complex if you want a custom shape, so if you don’t know how to do this, don’t worry, we’ll do it for you.

When uploading your artwork, just describe the shape you’d like your cut line and our designers will send you a design proof. Here is where you add instructions:

Screenshot of the cart page with proofing selectedIf you want to create labels that are; square, circle, rounded corner, or another simple shape, simply draw your desired shape around your design, centre it and change the fill color to blank. Like this:


To create a custom shape, we recommend using the contour tool. Group the objects you want to contour, then apply the contour. Adding a nice 2 mm border can work well. 

See this in action here:


4 - Add a bleed & a safe zone

A bleed is an area that is a continuation of your design that you plan to have cut off during manufacturing.

Are safe zone is an area close to the cut line that you leave in case cutting is slightly misaligned during manufacturing.

We typically recommend a 2 mm bleed and 2 mm safe zone. 

This image helps to explain the bleed in the safe zone.

Adding a bleed and safe zone to your label design

If your design is too small to allow a big enough safe soon, don’t worry too much. Our cutting a super accurate, so tends not to need it. 

5 - Use vector where possible

No matter how you use your labels, vector files will make them look amazing.

We accept many file types, but vector graphics use mathematical equations to create shapes and colors. Whereas bitmap artwork uses pixels (which are tiny dots).

The benefit of vector artwork is that because it’s made of maths, it can scale to any size that you require. It’s also easy to edit colors shapes, or anything else that you need to change. 

This image helps to explain the difference between vector and bitmap: 

Vector vs bitmap illustration with the sticker it logo


You use photo editing software such as Adobe Illustrator or CorelDRAW to create vector artwork. You can also get vector artwork from Canva.

6 - Use high-quality images

If you do have images as part of your artwork, then it’s important to make sure that the image is of high enough quality. A low-quality image will produce a suboptimal sticker.

High resolution images can never be a vector - they are always bitmap. It’s absolutely fine, just make sure that they are high enough quality.

We recommend a 300 DPI image at 1:1 scale of your final printed label. This will ensure that it prints nicely without being blurry.

If you work on a Mac, open your image in Preview, select 'Tools' then 'Adjust size' and it'll show you the size & resolution of your image formats. I'll look like this:

Linking artwork for adobe illustrator

When designing in Adobe Illustrator and using lots of big files, instead of embedding them in the file, Adobe just links to them as external files.

What that means is when you share the original Adobe file (such as AI or PSD), you need to make sure you include linked files when exporting.

You can easily do that by selecting this option here:

Embed linked files

It will create a bigger file which means that all of the images and anything else that you have included in your design file are linked and can be used by our design team. 

Submitting artwork can be super easy. Simply follow these steps, and your custom label design will fly through the proofing process. Are you ready to try it out for yourself? Then head to the custom labels page to get started.

If you want to learn more about the world of custom printing, then our blog is the right place!

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