Are you looking for a unique way to promote your business? Custom-printed magnets might be just what you are looking for! But wait... the magnets that hold up your kids' artwork? Yes, exactly those. The twist is, you can custom-make them and turn them into a personalized marketing tool for your business. How does that sound? Better than holding up artwork? Let's find out.
What custom magnets can do for your business
First things first, what can custom magnets actually do for your business? After all, it's just a magnet, right? Well, let's take a look:
- Create visibility: Custom magnets are highly visible, long-lasting, and customizable with your company’s logo, slogans or any other message you want to communicate. By using custom magnets strategically and creatively, businesses can build recognition and loyalty among customers while also increasing sales.
- Connection: Custom-printed magnets are a piece of your business. The creative potential of custom magnets makes them ideal for advertising campaigns as they can easily become part of people's everyday lives—hanging on refrigerators at home or office cubicles in workplaces.
- Engagement: Why not include interactive elements on your magnet design such as QR codes that take customers to a special offer page? You can also host a giveaway on social media or encourage people to share their magnets online for a discount code.
How to design custom magnets for your business
Custom magnets are portable and easy to apply. But their true power lies in your design. Here are some tips on how to make your own custom magnets.
Embrace white space
The first, and most essential tip, is the absence of design. When we create our own designs, we tend to overstuff them with information. After all, we want to make the most out of the space we have.
However, the more design elements, fonts and graphics you pack into your design, the less effective it becomes. That is why you should embrace white space.
White space is the empty space between design elements. It allows your design to breate and gives it enough room to shine. We've got a great example below:
Include your logo
One design element to prioritize is your logo. Your logo helps to create brand recognition and loyalty because it is a visual shortcut that encapsulates your brand.
And when stuck to the fridge at home or the white board in the office, your logo becomes a constant reminder of your company, even post-purchase. By having an eye-catching logo, customers are more likely to remember your business and come back in the future.
Create a custom shape
Adding a die cut shape to your custom magnet can take it from ordinary to extraordinary! A die cut shape is essentially a custom shape. It allows you to create any shape you can think of.
This draws even more attention to your message while giving it an extra touch of personality.
Die cut shapes are great for creating fun visuals that stand out from traditional rectangular magnets, making them perfect for businesses looking for creative ways to promote their brand. With die-cut magnets, you have endless possibilities for magnetic marketing!
Determine your size
Once you have included all the necessary information on your design and created your custom shape, it is time to think about the size of your magnets. There are a few elements to consider:
- The legibility of your design
- The area you want your magnets to cover
While looking at your design on screen, zoom out until what you see on screen is at scale. This will give you an indication of the legibility of your design in your desired size. If you want to hand out your magnets, opt for a range between 2 and 3 inches, that will fit onto most surfaces without overpowering them.
Choose your material
The material you choose for your custom magnets plays a crucial role in creating visibility. Your custom magnets are made from two components: a printed vinyl layer and a magnetic sheet.
You can choose what vinyl you want to use, determining the overlook look of your magnet.
By selecting a high-quality effect material, you can ensure that your design will be vibrant and represent your business.
Different types of magnets available
Okay, so now that you have your design sorted, know what material you want to print your magnets on and how big they should be, it is time to think about which type of magnet you want.
- Car magnets are a popular choice, as they can easily be placed on any vehicle and will be seen by anyone who passes by. These magnets are made to last and are waterproof, scratch-resistant and won't fade in the sun.
- Logo magnets are ideal for a whole host of promotions, from limited edition campaigns over new product launches to your business at larger.
- Business card magnets make you stand out from the crowd. Instead of a standard paper business card that gets lots in the depths of a wallet, your magnets can secure a prime spot in the office or at home. Opt for a custom shape to stand out even more.
- Fridge magnets are also great for leaving messages or reminders in the home, while calendar magnets make it easy to keep track of important dates.
Tips on making the most of custom magnets
When you invest in custom magnets, you want them to stand out and make an impression. Here are the top four ways to make the most of out them:
Create a custom design
Creating your own custom design for custom magnets is an effective way to make the most out of them for your business. By crafting a unique design, you can ensure that it stands out from the crowd and captures people's attention. With a creative approach, you can easily increase visibility and create brand recognition among customers. Additionally, custom designs also give businesses more flexibility which allows them to use their magnets strategically and creatively.
Opt for a unique shape
Opting for a unique shape when designing custom magnets is an effective way to get the most out of them. This is because it helps your design stand out from the crowd, making it easier for customers to remember and recognize your brand. Opting for a unique shape can help make your magnet design more eye-catching and attractive which can lead to increased visibility.
Choose an effect material
Adding an effect material to your custom magnets is a great way to elevate your designs and make them stand out from the crowd. Effect materials such as holographic or glitter can give your design a unique look that will draw in customers' attention and create brand recognition. These materials also add texture and dimension to your design, making it more visually appealing. Additionally, these materials are also waterproof, scratch-resistant and won't fade in the sun, ensuring that they last for years to come.
Hand them out for free
Handing out custom business magnets for free is an effective way to engage with customers and create a positive impression of your brand. By giving away free magnets, you activate the reciprocity principle, which dictates that people are more likely to return a favor. Customers will appreciate the gesture and be more likely to remember
Custom magnets are a great way to promote your business and create brand recognition. With the right design, size, material and shape you can make sure that your message stands out from the crowd.
Additionally, handing out free custom magnets is an effective way to engage with customers and foster loyalty towards your brand.
Now it's time for you to get creative! Start designing your own custom magnet today and see how they can help drive more success for your business.