Die cut stickers are one of the most popular sticker options. Are you wondering why?What makes them special? Can you even apply them to your marketing and branding? And if so, how exactly is that going to work?
We are here to answer all these questions and more. After reading this article, you will be a die cut sticker expert and ready to put them to action.
Before we jump in, let us quickly break down what die cut stickers are and why they can be perfect for you.
You probably have a pretty good image in your head when you hear terms like clear stickers or holographic stickers. However, die cut sticker sounds somewhat ambiguous.
That is because “die cut” does not refer to a specific material. Instead, it describes the way a sticker is cut.
We cut a die cut sticker around the shape of your design. This can be any shape you can think of. Essentially, a die cut sticker is a custom-shaped sticker.
The name stems from the metal dies used for this type of cutting. Nowadays, this process happens digitally.
The truth is, you can use most stickers for most applications. There is no reason why a die cut sticker would make a better laptop sticker than other shapes.
But it is precisely their shape that makes die cut stickers stand out. They are just different and unique which makes them a tad better for use cases in which you want your stickers to leave a lasting impression.
Remember, die cut stickers are individually cut. They are perfect for labelling small batches (up to a hundred products, for anything else, get labels), promotional giveaways or selling on.
Die cut stickers are a versatile and functional marketing tool that lasts.
Look at companies like Vans. They have been using die cut stickers as part of their marketing for decades. The unique shape of their “Vans Off The Wall” logo makes the brand stand out. Stickers also speak to their target audience and the broader skating culture.
The same applies to tech-giant Apple. The shape of their logo represents the core values of the brand. All it takes is a die cut sticker to evoke these associations.
So why not use these success stories as blueprints for your campaigns?
Stickers are made to be seen and shared. This alone renders them the perfect marketing tool.
You can use them for many purposes like product branding, premium packaging and price tags. All of these are related to your product, which is excellent.
But why not widen the envelope and use your die cut stickers to generate visibility for your business?
Think of delivery services like Getir or Deliveroo. They brand their vehicle fleets to generate visibility at a minimal cost. As their employees cruise through busy city centers, eye-catching stickers draw in potential new customers.
There are no limits to this trick. You simply have to think about your target group. For delivery services, these are likely urban professionals who frequently spend time downtown.
This might look entirely different for your market. Identify where you are likely to find your target audience and get sticking.
It is time to show B2B some love. You might speak to customers, suppliers, or even potential investors, depending on your industry.
Or maybe you have a few business and networking events lined up for 2023? These commitments take up time and energy. The last thing you want is to be forgotten as soon as people leave the event.
This is your chance not just to be another business, but to leave an impression that lasts (no, not one that sticks. There are limits to that pun).
Instead of being the seventeenth business card of the day, be the first sticker.
Create a stand-out design with all the information needed, but keep it colorful and entertaining. If designing isn’t your area of expertise, check out our free design tool.
Give your sticker a unique shape, so it will physically stick out from the stack of 8.9 x 5.1 cm rectangles.
There is another trick to handing out free stickers. It is quite a big trick. Do you want to hear it? Okay, but use it wisely.
Stickers blur the boundaries of marketing. When given a free sticker, we do not discard it as advertising. Instead, we tend to be thankful because we see it as a gift.
This is one of the most potent ways to use die cut stickers for your business. And one that is rooted in a psychological concept called the reciprocity principle.
Two things happen when we invest in gift-giving:
The relationship between the two parties improves.
The receiver feels “indebted” even if they did not ask for the gift in the first place.
Customer lifetime value boils down to the relationship they have with a brand. The more perceived value a business adds, the more likely they are to purchase.
The feeling of indebtedness can sound a little manipulative. But it only describes that we want to return the favor once we have received a gift. In a business context, this can increase your sales or positive word-of-mouth advertising.
If this does not convince you, look at the cosmetics brand Glossier. Their free stickers are so popular that they put an FAQ about them on their website.
Let's not forget that die cut stickers can be fun - and their unique shape makes them even more fun. Especially when you are stickerbombing a surface.
But you do not need us to tell you how to use your die cuts for fun. Instead, you can find a few suggestions as well as some frequently asked questions below.
Custom place settings
Water bottle stickers
Absolutely. If you want to use your die cut stickers on your car, make sure to choose a waterproof and durable material that will stick but not damage your car when you want to remove it.
Vinyl-based die cut stickers are perfect for that. You can get them in white, clear, holographic, glitter, gold and silver.
You can also create front adhesive die cut stickers for your car. Such stickers have the adhesive on top of your design, which means that you can stick them to the inside for a window for the world to see.
Yes, that's a great idea! With the custom shape, die cut stickers can add a creative edge to your scrapbook.
For scrapbooking, you are probably after a few different designs, right? Did you know that you can split your sticker order among as many designs as you'd like? You can find out more about uploading multiple files here.
Die cut stickers are true creative powerhouses. Here are the key points to keep in mind when it comes to die cut stickers:
Die cut refers to the way the sticker is cut around the shape of your design
If you are looking for a custom shape, die cut stickers are the product for you
Die cut stickers can consist of your material of choice
Make use of their unique shape and stand out
Don’t forget: everybody loves stickers
You can also test-run your own design by getting die cut sticker samples or ask our experts anything.