Creating an extensive branding solution with custom stickers

You have probably seen Global Vending Solutions’ products before. Have you ever had a drink delivered to your seat at a sporting event? Or stumbled upon a mobile coffee cart at just the right moment?

Such interactions are made possible by the team at Global Vending Solutions. They are a UK-based company that offers custom vending concepts like beverage carts, coffee booths, and thirst packs. Their goal is nothing less than to revolutionise their industry and the way we experience marketing.

Sticker it has become one of the ways GVS aims to achieve that. We sat down with Joseph Burke, CEO of GVS to find out why we are a perfect match.

CEO of Global Vending Solutions with Sticker it co-founder David

Joseph Burke, CEO of Global Vending Solutions, and Sticker it founder David Rubie-Todd at Tottenham Hotspur Stadium

What is Global Vending Solutions about?

That question is actually a lot trickier than you might think. When you look at our product range, you see that we sell anything from coffee booths over usherette trays to custom-molded backpacks.

But we can actually offer much more than just a bag or a tray. The beauty of our business is the endless possibilities: we can take our range from traditional forms of sale to experiential promotions.

It is really exciting, there is no common rule in terms of how our customers can use our products.

Korev branded custom bar
Korev design proof for a custom bar

That probably means that no two jobs are the same, right?

Absolutely. We adjust the way we do business to our customers and their working regions. They do not have to contact us with a fully fleshed-out plan.

Instead, we work with our clients every step of the way: from the first inquiry to the delivery and aftercare. We even have a full-time design studio that can generate out-of-the-box ideas for customers in no time.

We put a real emphasis on service and are very responsive across the board. I really like that, it gives us a personal feel. And it gives me huge job satisfaction, I love seeing how customers use our products.

A custom thirst pack for beer

A customisable thirstpack branded for Amstel

Looking back at your previous projects, is there one that stands out to you?

It is amazing how many events you can become a part of! I would say that working at the 2012 Olympics in London was definitely a highlight. Our products were used to drive sales for Coca-Cola, Kraft and Heineken. Managing something of that size was just amazing and it opened a lot of doors for us. 

And then just last year we supplied UEFA’s official partner Just Eats with custom usherette trays for the Euros 2020 matches in England, Germany and the Netherlands, which was a great success.

But our services are not exclusive to sporting events in Europe. One of our latest projects took us to the Middle East, where we supplied the Dubai Business Expo with forty usherette trays. They were mainly used to promote the event at Dubai airport. Essentially, the first thing people see when they arrive at the airport is a GVS tray with Sticker it stickers on. Isn’t that cool?

A custom Expo 2020 Dubai usherette tray
Design proof for a Expo 2020 Dubai usherette tray

Why did you choose to add stickers to your range of products?

We want to be a one-stop shop for our clients. That means we want them to find everything they need to brand their business on our site and give them the best possible experience without creating too much work for them.

Custom stickers are definitely part of this all-inclusive branding approach. So, adding them to our range is just the next natural step. Stickers are a great way to generate an even bigger buzz for our clients. Especially given the type of events our custom gear is used at.

Experiential marketing is all about standing out and giving consumers a unique experience. And once we can customize this experience, they really turn into a memorable interaction with a brand.

Getir thirst pack at Tottenham stadium

And what makes the collaboration with Sticker it so attractive to you?

For us, it is essential that we can guarantee a high-quality standard, a simple, efficient ordering experience, and a reliable lead time. Sticker it ticks all these boxes.

We have worked with Sticker it before, so we know that we share the same principles and work ethic. You offer a high-quality product with a quick turnaround time and great service – that just fits seamlessly.

Collaborating with you allows us to get the most out of the artwork and designs our customers have supplied and give our customers the chance to add to their campaign.

And now it is your turn. Make sure to head over to Global Vending Solutions and don’t forget to add stickers before you check out!