Logos are powerful. About 42% of consumers believe it's the logo that genuinely conveys the personality of a company. With that, 60% say they'll avoid a brand if it doesn't have an attractive logo (source)—even if it has good reviews!
For that reason, every business owner needs to do two things:
- Have striking small business logo stickers
- Display their logo prominently on their products
In this article, we'll discuss how you can design your logo stickers, prepare them for printing, print them (hint: a professional sticker logo maker is the way to go), and apply them to your products.
Designing Your Logo Sticker
First, you need to develop a striking design for your logo. Brainstorm ideas and settle on a design that effectively communicates what you sell and what makes your product different.
Ideally, logo stickers for business should be simple, memorable, and vibrant. They should also be scalable, so they look good in any size. Pay attention to the colors and fonts as they can influence emotions.
If you’re struggling with your logo mockup, you can design it on paper and replicate it on logo designing software. Or you can create your logo using software like Canva or Adobe Illustrator.
Prepare Your Design for Printing
Once you have designed your logo, you need to prepare it for printing. Make sure you’ve used the right file format, size, and resolution before you send it for printing. Here’s how you can double-check this information:
- Choose the right file format: Recommended formats for logo designs include .AI, .EPS, .PDF, and .SVG.
- Resize your design to fit the sticker: Make sure your design is the right size and shape for your sticker.
- Save your design for printing: Save the design in a high-quality format. Also, place your design in an easy-to-reach area (such as in a folder on your desktop) or email it to yourself to make sure you don’t lose it.
Print Your Logo Stickers
It's time to decide how to print your logo sticker. You have two options—self-printing or hiring a professional label-printing service.
Print It at Home
If you already have a high-quality printer and the required inks, you can go ahead and print your stickers yourself. It will save you time (but not money). Here's how to do it:
- Insert cartridges with the required colours.
- Arrange a sticker or label page in the printer.
If you want laminated stickers, you might also want to purchase laminate sheets. Once you have all supplies in hand, insert them into the printer, adjust the dimensions of the image you want to print, and click “Print.”
Despite having all the materials you need, you may need to perform multiple test runs before you print perfect stickers. That's because it's difficult to adjust the resolution and size of a sticker and achieve the desired results the first time.
Once you perfect your technique and print the stickers, cut out all of the logos printed on the sheets. You’re done!
Hire a Professional Printing Service
If printing in-house is something you can’t or don’t want to do, you can hire a professional printing service like Sticker It. No need to buy a printer, expensive colour cartridges, or sticker sheets, these services have it all. You won't be wasting time and resources adjusting the size and resolution to perfect the printing technique. Another great benefit of hiring a professional sticker printing service is that they can tweak the design if needed.
That said, is hiring online professional sticker printing services a good idea? Or should you approach local printing shops?
In most cases, online printing services are the way to go. That's because if you approach local shops, you'll have to do in-person research. Imagine going from one store to the next checking out the quality of printing services available at each. You'll waste hours. With online services, all you need is a few clicks to evaluate the service quality of a company.
Apply Your Logo Stickers
After your logo stickers are printed and cut, it's time to apply them. Make sure to properly prepare the surface and use the correct application techniques for the best results. Here are three considerations to keep in mind:
- Clean the surface: Make sure the surface is clean and dry before applying the sticker.
- Apply the sticker carefully: Take your time to apply the sticker and avoid air bubbles.
- Use a tool to smooth out the sticker: A credit card or squeegee can help smooth out the sticker and prevent it from looking wrinkled.
To Sum It All Up
Take advantage of what logo stickers have to offer. Let consumers know who you are and build greater brand awareness with a simple, thoughtfully designed logo printed on a sticker. It is a low-cost, highly effective way of getting the word out about who you are and what you do!