Images of small circle stickers are exploding on social media. Popular brands such as Glossier and Ouai, as well as several smaller brands, featured on Depop, are utilising custom stickers to build brand loyalty and advertise their products. Customized stickers allow your brand’s personality to shine, whether you’re using stickers to share information about your product or spread the word about your brand.
Why Custom Stickers?
Whether you’re looking for custom two-inch round stickers or half-inch round stickers, there’s a place for stickers in your business or organisation. These aren’t the stickers from your grandma’s garage sale—these are durable, eye-catching, and can be used in various ways.
Appreciation for Customers
A popular way to integrate custom stickers into your branding efforts is to include them as a gift with a purchase. When your goods arrive to your customer, you can include a custom sticker with a thoughtful note thanking them for their purchase. This makes customers feel valued and delightfully surprised. When customers feel appreciated, they’re more likely to return for more products and promote your brand.
Promote Events and Products
Does your business or organisation operate on a smaller or local scale. This is often the case fora university club or a farmer’s market.Including custom stickers at tabling events is a great opportunity to draw attention to your brand. It also encourages patrons to place the sticker on their water bottle or backpack, which can increase your visibility. How? When that person takes their water bottle to class or wears their backpack on the bus, everyone around them will see your brand.
New Information
Small, circle stickers are a cost-effective way to update current labels. Say you already have larger labels set for a batch of products, but a key piece of information did not make it to the printer or there’s new information you want to include. Purchasing customised one-inch round stickers is a great way to add this information. Include the details necessary (e.g., “50% off!” or “Limited Batch”) and stick them on your product alongside the larger label.
How to Make Stickers Pop
If major brands already utilise sticker technology, how can you make yours stand out? At Sticker it, we offer a wide range of customisation tools and materials to make your stickers pop.
Here are some tips and tricks we use to develop truly unique sticker designs that catch everyone’s eye:
Choose a Great Material
We offer a wide range of materials to suit the needs of your business and customers. Our options include:
- White vinyl: It’s durable, ultraviolet-resistant, waterproof, and will stick to most surfaces. Its glossy finish makes it the perfect sticker for laptops and phones.
- Clear vinyl: This material is transparent, making it perfect for that classy no-label look. It is also super resistant to scratches, water, and fading from sunlight exposure, which allows your stickers to last for up to three years outdoors.
- Holographic vinyl: Give your designs a futuristic or whimsical vibe with our durable holographic vinyl material. This iridescent effect is perfect for a brand that likes to stand out.
- Glitter vinyl: This shimmering material is great for sending a message that your brand is fun and high-energy. It is just as durable as our other vinyl options, smooth to the touch, and can last for up to one year outdoors.
- Mirror silver and mirror gold: These materials will have customers feeling like they’ve won a trophy. These vinyls are as durable and weather-resistant as the others on this list, but give a royal finish and victorious aesthetic to your sticker.
Use Your Brand’s Voice
At Sticker it, we offer our own design tools so businesses like yours can feel empowered in the design process. There’s no need to watch hours of Photoshop tutorials to build the perfect design. Our design studio is intuitive and comprehensive.
All you need to do now is to connect your design with your brand. Your design choices should reflect the tone of your brand or marketed products. Searching for colour templates related to the emotions your brand evokes will help you get started.
Relate to Your Audience
Know your target audience. Younger generations, such as Gen-Z, are enthusiastic about absurdist humour and designs that emulate the early 2000s. Millennials, on the other hand, typically respond positively to brands that align themselves with a cause or positive messaging—phrases like, “Take Care” and “It’s All Good” are popular stickers among this group.
Reflect on your audience and how your brand connects to what resonates with them.
Explore Your Options With Sticker It
We’ve just touched the tip of the iceberg for what is possible when it comes to developing custom round stickers. When you design and order your stickers with Sticker it, the options are endless!