How to Make Stickers to Sell

Everybody loves stickers–they’re a great way to express creativity and put some pizzazz on your personal items. This is why selling stickers has become so profitable, with some people even turning it into a full-time business.

If you have easy sticker ideas, some capital, and a sticker-making partner like Sticker It, you too can make stickers to sell. This article will walk you through a step-by-step on how to do just that, from creating your designs to printing your stickers to selling your products.

Rectangular glitter stickers applied to black tea tins next to a white mug

Things to Consider When Making Stickers to Sell

While making stickers is simple, there are a couple of things that you need to consider to create high-quality custom stickers and sustain a good sticker business. Here’s everything you should keep in mind:


A sticker’s design is the first thing people notice and is the primary factor that drives them to make a purchase, so you have to make sure that you can create outputs that are eye-catching to your target market.

If you’re already an artist, choosing designs is easier. You can simply pick out your existing work and maybe offer them in sticker form.


Generally, stickers are printed on either paper, polyester, or vinyl. Paper stickers are typically used for labelling. These wear and tear easily, and should only be used indoors.

Polyester stickers are more durable than paper ones, making them suitable for both indoor and outdoor use. They’re also usually used for labelling but can also be used for decoration.

Vinyl is the most common material for printing because it’s sturdy and adaptable; it also becomes weatherproof when laminated. It’s a thin, flexible material with a pressure-sensitive adhesive that you can cut in different shapes to create stunning designs and apply to almost any smooth and hard surface.


When it comes to printing, the cut and the finish impact the stickers most. There are two main cuts used for stickers: kiss-cut and die-cut. Kiss-cut is ideal for sheets of stickers with different designs, while die-cut is best for custom or complex shapes. 

For the finish, you can choose between glossy or matte and for the material, glitter, clear, holographic, mirrored, or prismatic are some of the choices available. 


When pricing your stickers, the first thing you should do is look at your competition. See how they price their products and find a range that works for you, considering the effort and resources you’ve invested in the project and the profit margins you’ll want to achieve.

Most stickers cost between $2 to $6, depending on their size, material, and design.


You also have to consider where to sell your creations. You can choose a platform like Amazon, a marketplace like Etsy, or even sell on your own website or social media channels. You then have to think about shipping, including your labels and packaging (like putting instructions on how to clean stickers off glass), which courier to use, and the pricing system to implement.

How to Make Stickers to Sell

Here’s a step-by-step guide on how to make stickers to sell:

Come Up With Designs

Just like with any other creative output, creating designs that everyone will love will be difficult. So it’s important to narrow down your audience. Consider your target market and determine the designs that will appeal to them. Of course, consider yourself the artist, as well; naturally, you’ll want to focus on designs you can create (and are happy to make!).

Choose a Business Model

There are several business models to choose from, including selling private label stickers, being a wholesale sticker supplier, or manufacturing custom sticker designs. Choose one that’s sustainable for you.

Figure Out Production

While investing in your own equipment is a good option, you may find it better to partner with a sticker maker like Sticker It to relieve you from some of the nitty-gritty tasks of a sticker-making business. You can focus on the design and leave the pros to deliver crisp prints on high-quality materials.

Sell Your Stickers

Set up an online shop, social media account, or website to sell your stickers. Be sure to have everything ready, from enticing product photos and descriptions to easy check-out and payment procedures.

Promote Your Business

Once everything’s up and running, generate buzz and sustain customer traffic by promoting your business in relevant channels. Create a marketing plan and invest a little to increase your reach and engagement.

Make Stickers to Sell with Sticker it

Sticker It can help you make beautiful custom stickers and labels to sell. You can get your designs printed quickly through their easy ordering process and get premium stickers in just a couple of days. Get started on your sticker business with Sticker It today!

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