Designing Effective Logo Buttons
Are you looking for a way to make your website stand out? A great logo button can be the perfect solution! Logo buttons are small, eye-catching graphics that serve as an iconic representation of your business.
When designed well, they help create brand recognition and give visitors a quick snapshot of what you offer. But how do you create a logo button that will leave a lasting impression? Read on to find out!
Understand the goal of your logo button design
Before you start designing a logo button, it is important to take some time to consider your goals for the design. A successful logo button should be able to convey what your business or organisation stands for in an instant.
It should also be visually appealing and memorable enough that potential customers will remember it after they've seen it once.
Considering these factors before you begin will help ensure that your final design meets all of these criteria and can effectively represent your brand.
Create a memorable logo
If you already have a logo, you can skip this section. But if you are after some tips on how logo buttons can strengthen brand reach and how to create an amazing logo, this is for you.
Embrace bold shapes and fonts
Creating a logo button design that stands out and conveys your brand message is essential for success. You should embrace bold shapes and fonts when designing your logo button to do this.
Bold shapes can help make the logo easily recognisable even from a distance while using unique fonts will ensure that your logo looks distinct compared to other brands in the same industry.
Combining these two elements into one cohesive design allows you to create an eye-catching and memorable logo button that draws attention to your business or organisation.
Include your branding colours
Including your branding colours in the design of your logo button is a great way to ensure that it will be recognisable by customers.
Using bold and bright colours that stand out against a white background can help ensure the logo instantly catches people’s attention, while complimenting shades and tints can add depth to the design and help make it stand out.
Use a funny slogan
Adding a clever or funny slogan to your logo button can also effectively make it stand out from the competition. Not only will it add personality to the design, but it will also give people something to remember when they see your logo again, boosting the power of your logo buttons.
Give free online tools a try
If you want to create a logo button without previous design experience, free online tools such as Canva or Graphic can be an excellent resource. These platforms provide access to pre-made templates and design elements that make it easy for anyone to create professional-looking logos without prior knowledge of graphic design. Additionally, these platforms also offer tutorials and tips on how to use their features so even those new to designing can quickly learn the basics of creating effective logo buttons.
Recommended reading: 5 Ways to Personalise Logo Buttons
Research what competitors are using for their logo buttons
Your competitors can be a great source of inspiration. Researching the logos of other businesses in your industry will provide insight into which design elements work best and give you ideas on how to make yours stand out from the rest.
By examining how others have used colour, shapes, fonts, and slogans in their logo buttons you can get an idea of what works well together and use these elements as part of your own design.
Make your logo print-ready
Once you have a logo design you are happy with, it is time to make it print-ready. Preparing a design print is an important step in the logo button design process. It involves ensuring that all design elements are properly formatted for printing, such as making sure that colours and fonts are consistent and adjusting the resolution to ensure optimal quality when printed.
It is vital to make sure that any logos or graphics used in the design have been optimised for printing and will not appear pixelated or distorted once printed. Here are some steps you can take to make your design print-ready.
Set your colours to CMYK
The right colour format is essential if you are designing for print. The CMYK (Cyan, Magenta, Yellow and Black) colour mode is the most commonly used format for printing as it allows you to achieve more accurate results when printing.
Your screen creates colours using RGB (Red, Green and Blue). These cannot be replicated using a printer. Why? Because printers work with CMYK values.
Additionally, using CMYK ensures that your colours will remain consistent across different devices or mediums, so your logo button will look exactly how you intended, regardless of where it appears.
Convert fonts to outlines
When creating a logo button design for print, it is important to convert all fonts to outlines before submitting the final design. This ensures that any fonts used will not be distorted or appear incorrectly once printed and allows the logo to look exactly as intended.
To do this in most design programs such as Adobe Photoshop or Illustrator, you can simply select the text in your design and select “Create Outlines” from the Type menu.
Submit a vector
Vector files, such as an .eps or .ai file, are resolution-independent which means they can be scaled up or down without losing any quality. This ensures that when printed, the logo will appear sharp and clear regardless of size.
Submitting a vector file will also make it easier for printers to adjust the design if necessary as they can simply tweak individual elements rather than having to redo the entire design from scratch.
Following these steps can help you create a successful logo button that effectively represents your brand. Remember to consider your goals before starting, choose a design that will stand out, and make sure to prepare it for print in order to get the best results. Good luck!