Whether you are an e-commerce business or a big marketing corporation, custom labels are one of the best ways to stand out. At Sticker It, we know this better than anyone. Our business has evolved thanks to our professional sticker and label production. Our goal is to promote creativity and continue to lift up other businesses by assisting them in their marketing production with all adhesive marketing materials.
From organising your products to developing connections with your customers, these branding tools are effective and easy to produce. Printed custom labels can be used for anything from price tags to product descriptions, but what is the difference between labels and stickers and how are they made? Keep reading to find out.
Materials Used to Make Custom Labels
The materials used to make custom labels will depend on the purpose of the label. Generally speaking, most labels are printed on either paper or vinyl. There are other special materials, such as holographic paper or glitter, which can elevate design choices. These are usually a bit pricier and tend to be used in more creative projects.
Paper labels are cheaper and easier to print, although they may not last very long if they are exposed to water or extreme temperatures. Vinyl labels offer greater durability and waterproofing, while still providing excellent print quality. The vinyl protects the design and gives it a smooth, shiny finish.
If you are wondering if you can make sticker labels without sticker paper, this can also be done. It tends to be more labour-intensive and complicated, but our website has a guide for you.
The Process of Making Labels
Making labels for businesses typically involves several steps and materials. The first step is to determine the size and shape of the label. Consider what your label will be placed on and how it will look on your product. Will it be visible where you want to place it? Does the size make it easy to read the text on the label?
Once you have determined the size and shape, decide on materials. Does the label need to be weather-resistant? Will the product it’s attached to encounter significant temperature changes (unprotected labels on refrigerated or frozen items tend to bleed ink when thawing, due to the melting frost or water exposure)? Whatever your product is used for, the label will be exposed to the same elements. Vinyl labels are one of the most popular material choices can be applied both indoors and outdoors. However, labels made out of biodegradable materials or paper should only be used indoors.
Next, come up with your label design. If designing is not your strong suit, you can hire a graphic designer or use free online design tools like Canva to edit pre-designed templates. Once the design is done, choose the printing method. At Sticker it, we work with the world’s best digital printing machine. It’s the most accurate method and we employ the most advanced technology in the market to print our designs.
Ways Businesses Can Use Custom Labels
Custom labels can be used by businesses in a variety of ways. They are helpful in tracking inventory levels and organising products for shipping purposes.
Labels can be used to communicate special promotions or discounts, create marketing campaigns and display business information. They can also be included with orders as a way to thank the customer and increase people’s awareness of the brand. Furthermore, customising your own unique label design allows you to encapsulate the identity of your business into something physical, which will make communicating your brand consistent. This way, you will stand out from the competition.
Say It With a Label
From e-commerce brands to graphic designers or marketing executives, custom labels effectively draw attention to your business. The possibilities are endless with so many different materials available on the market. Custom labelling allows you to create a unique visual representation that helps differentiate your products.
Go ahead, get creative and explore!