What Is A Design Proof (2023 Update)

A design proof is a digital representation of your sticker or label. In other words, it shows you how your stickers or labels will look once printed and you have them in your hands.

Every good sticker manufacturer will send you a design proof before printing your order. It gives you the chance to ask for changes if you are not happy with the positioning of your design, the cutline or any other concerns.

We send you design proof to ensure you have peace of mind and are 100% sure that you will get what you want.

Your proof includes: 

  • A cutline that indicates the edge of your sticker or label. This cutline is either magenta (for a ThruCut) or green (for a KissCut) and will not be printed.
  • The material your design will be printed on.
  • The dimensions of your sticker or label. 

Example of a design proof of a die cut sticker with a bleed and a cutline added

What’s so important about design proofs?

You may have seen us refer to design proofs but you might not know what this means and how you benefit from it.

The design proof stage is an important step in your custom sticker ordering process.

It allows you to confirm that everything looks perfect before printing. It’s much easier to make changes before printing.

It’s important to check your proof thoroughly!

We will print the image we’ve shown you, exactly. If there is a spelling mistake or another error in the proof, expect it to show in the final printed sticker.

How long will it take to get my design proof?

We won’t keep you waiting; our designers work quickly and accurately so you can get your stickers as soon as possible. Within 12 working hours (Monday to Friday) to be exact.

We are working on an instant proofing tool – stay tuned for updates.

What do I do with my proof?

Now you know what a design proof is, you may still be unsure what you need to do once you get one. This is your chance to ensure that you’re totally happy with the product that you’re going to receive.

Things to check for include:

  • Layout – is everything in the right place?

  • Spelling – are there any typos or spelling errors?

  • Cut lines – are they placed where you want them to be?

  • Colours – do the colours match what you expect?

  • Size – are the dimensions correct?

Will my size change during proofing?

It can do, but very occasionally. If we need to make a change to your original size, we will make that very clear on your design proof.

But you also get the option to ask for a size change if you are not happy with your proof.

The most common reasons for changing the size of your order are:

  1. Aspect ratio: We change your sticker in one dimension to maintain the aspect ratio, so your artwork doesn't distort. For example, if you have selected 3x5cm stickers, but your artwork is 3cm x 5.2cm when scaled without losing its aspect ratio, this will be the final size.

  2. Transfer stickers: You've ordered a transfer sticker and, due to manufacturing limitations, we've had to increase the side. Read more about the limitations of cutting transfer stickers here.

To ensure you still get good value, we will either change the number of stickers in your order to match the original price or refund you the difference if you require less. It's up to you. 

An important point about colour

The colour on your phone or computer screen will not be 100% identical to the printed, final sticker or label.

This is because your sticker is made from ink using CMYK (cyan, yellow, magenta & black) whereas your screen uses light to make colour in RGB (red, green & blue). 

99% of the time this is no problem because both methods can create a range of colours that are the same.

It is mainly a problem with fluorescent colours. We will, however, highlight the issue to you when sending a design proof if we feel the digital, on-screen colour isn’t a good match. So no need to worry.

If you need a very exact colour, you can send us a sample (or Pantone code) and our designers will match it as close as possible.

Can I request changes to my design proof?

You can ask us to change any detail about your sticker. We want you to be 100% happy with the product you’re going to receive.

If you want the borders to be wider, or to adjust the size, tweak the colours or even switch sticker type, we will do our best to make all the changes you need or want.

Simply request changes against your design proof. Our team will quickly adjust your proof, ready to be sent back to you for approval.

Any change, no matter how big or small, has to be approved by you. We will not send a design to print without you.

Will the pink line be printed onto my design?

When you open your proof, you will see a magenta line around your design. This line will not be printed. It is simply a representation of where your stickers and labels will be cut.

When you order labels or kiss cut stickers, you will see a magenta and a green line. Again, neither of these will be printed.

The magenta line shows the edge of the peelable part of your stickers or labels, whereas the green line shows where you sheet or kiss cut ends.

Example of what a clear kiss cut sticker will look like on a design proof showing different cut lines


With digital design proofs, there is no risk when you order your stickers and labels online. Instead, you can lean back and let us do the work. Have a look at our custom stickers and custom labels and get inspired.

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