Stickers have been around for over 200 years, with the self-adhesive variety created in 1935 by R.Stanton Avery. They’re something we now take for granted as a form of expression, seen everywhere from laptops and drink bottles to lamp posts and signs.
But what does it mean when someone uses a custom sticker, and how can you harness this as a low-cost, high-impact marketing tool for your business?
When someone puts a sticker someplace, it’s an endorsement of whatever the chosen design represents. This is a powerful tool; friends and peers get a quick visual identifier, which can be acknowledged subconsciously, making them more susceptible to a brand, product, or service.
Facebook says that 9 out of 10 people act after an endorsement from a friend. Apple, the master of branding, has been giving away stickers with its products for decades.
It’s a tactic that’s prevalent among brands such as Vans or gaming accessory manufacturer Razer. It allows their customers to become part of the brand – and to help spread it.
Stickers are a form of advertising that’s not pushy, is low cost, and comes with the fantastic benefit of being peer-reviewed and approved.
Sticking to the plan
You can use branded stickers to reinforce your advertising and get seen more often by both customers & prospects. The more they see it, the more they’ll remember it, increasing brand recognition and loyalty.
Custom branded stickers can be easily applied anywhere – on signage, packaging, or equipment – the touchpoints for your brand are almost limitless. If you’ve got a great brand, you should be showing it off with colorful, vibrant stickers that your target audience will see.
As part of your business’s advertising, stickers are a low-cost, high-impact addition that can instantly reinforce your brand with your customers.
Suppose you’ve got unique visuals for a campaign. In that case, you can quickly and easily replace your stickers with a new look and revert to your everyday branding once the campaign has ended.
With so many styles and types of stickers available, you can make your business pop.
With many established brands using stickers as giveaways, it’s clear to see that why. The power of peer-review is a well-documented phenomenon, and those stickers have a high perceived value to customers who are keen to show off their favorite brands.
But it’s not only about giveaways. You can vary your visuals quickly and easily by using stickers to add an extra dimension to your latest advertising campaign.
Take a look at our range of custom stickers, and get your brand in front of a wider audience.