What is a die cut sticker?

Have you been searching for your perfect custom sticker and have come across the term ‘die-cut’?


We’re here to help. In the next few minutes, we’ll tell you precisely what a die-cut sticker is. Watch this short video or read on to find out more.

What is a die-cut sticker?

The term ‘die-cut means the sticker is cut around the shape of your artwork, whatever the shape. A better name would be custom-shaped stickers.

If you buy die cut stickers, they will be cut around the edge of your design, through both the sticker and paper layers, like this:

Adding a cut line to a die cut sticker

Important! The term die cut is not related to the material of a sticker. Die-cut stickers can be durable, waterproof, or none of these – these attributes all depend on the material you want your sticker made from. Please check the material your sticker or label will be printed on to understand these features.

How are they made?

The term ‘die-cut comes from an old technique using pre-made metal ‘dies.’

Thin strips of sharp metal are formed into the required shape to make a die. These dies are expensive & time-consuming to make. The cutting process looked like this:

Die cutting stickers with old metal dies

For this reason, custom-shaped stickers are now known as die-cut stickers.

Most of the print industry uses digitally controlled blades and high-speed lasers to cut custom-made stickers of all shapes to save time and money.

Here is an example of laser cutting stickers at 50 meters per minute!

Stickers on a roll being lazer cut

Awesome, eh?

Save money when getting custom-shaped stickers by choosing a supplier who uses a digital knife or laser to cut their stickers.

Suppliers who use the old method with metal dies usually charge extra for bespoke shapes since the dies are custom-made for you. The giveaway will be if they want to charge you a setup fee for your stickers.

Popular uses for die cut stickers

Because they’re individually cut, die-cut stickers are perfect for many applications, such as:

  • Handouts at events
  • Reselling to customers
  • Laptop stickers
  • Car bumper stickers
  • Logo stickers
  • Bicycle stickers
  • Short-run product packing stickers (less than 1000 units)

However, if you want 1000+ stickers to apply yourself, we recommend getting stickers on sheets. They’re much quicker to peel.

Here are some images to show you how awesome die-cut stickers can be:

The perfect size depends on your application, however here are some recommended sizes for popular uses:

A size comparison of different sticker designs compared to a laptop

What is the difference between kiss cut and die cut stickers?

We get asked this popular question regularly. To find out more visit this blog that details this much more.

In summary – a kiss cut sticker is only cut through the sticker layer, leaving an extra border around your sticker. A die-cut sticker is cut through the sticker & the backing paper. This GIF helps to explain:

An animation showing a kiss cut and a die cut sticker peeling off their backing

Want some die-cut stickers?

If you’d like to get some die-cut stickers to see how easily they peel and the quality in real life, you can get a sample pack for only $9 by clicking the button below.

If you have any questions about die cut stickers, please get in contact with us.