What is a design proof (2021 update)

A design proof is a digital representation of your sticker or label.

In other words, it shows how your labels or stickers will look once printed, and you have them in your hands.

Here are some examples comparing the digital proof to the final printed sticker:

You will see several colored lines on your design proof – these show where your sticker gets cut. The colored lines will not show on your sticker once printed!

Here is what each line means:

  1. The pink line shows the thru-cut. This is the edge of your sticker.
  2. A green line shows the kiss-cut. This is where only the vinyl or paper layer will be cut through and not the backing paper, meaning the border will extend to the magenta line.
  3. A grey background is used for clear stickers to represent the transparent part.

What’s so important about design proofs?

You may have seen us refer to design proofs but may not know what this means and how you benefit.

Reviewing your design proof is a crucial step when ordering custom stickers.

It allows you to see that everything looks as expected before printing. It’s much easier to make changes before printing!

So please check your proof thoroughly!

We will print the image we’ve shown you. If there is a spelling mistake or another error in the proof, expect it to show in the final printed sticker.

How long will it take to get my design proof?

We won’t keep you waiting; our designers work quickly and accurately so you can get your stickers as soon as possible. Within 8 working hours (Monday to Friday) to be exact.

We are working on an instant proofing tool – stay tuned for updates.

What do I do with my proof?

Now you know what a design proof is; what happens when you receive yours?

This is your chance to ensure that you’re completely happy with the stickers you will receive.

Things to look for include:

  • Layout – is everything in the right place?
  • Spelling – are there any typos or spelling errors?
  • Cut lines – are they placed where you want them to be?
  • Colors – do the colors match what you expect?
  • Size – are the dimensions correct?

An important point about color

Your phone or computer screen color will not be 100% identical to the printed, final sticker or label.

This is because your sticker is printed with ink using CMYK (cyan, yellow, magenta & black). In contrast, your screen uses light to make color in RGB (red, green & blue).

99% of the time, this is no problem because both methods can create a range of the same colors.

It is mainly a problem with neon colors. We will, however, highlight the issue to you when sending a design proof if we feel the digital, on-screen color isn’t a good match – so don’t worry.

If you need a very exact color, you can send us a sample or Pantone code, and we’ll match it as close as possible.

Can I request changes to my design proof?

Yes. You can ask us to change any detail about your sticker. We want you to be 100% happy with the final printed stickers you’re going to receive.

If you want the borders to be wider or to adjust the size, change colors or even switch material, we will do our best to make all the changes you want.

Our designers work quickly to adjust your proof, ready to be sent back to you for approval.