This article is all about how to design the perfect clear label.
It covers design aspects that are specific to transparent labels. If you want a full, in-depth guide to designing the perfect label, see our article How do I design my own custom labels?
Some of the most premium labels are crystal clear product labels that look beautiful when applied to your product or product packaging. This means getting the design right to create the most beautiful clear label is super important.
We will go in-depth on 4 points that are vital to think about and specific to designing transparent materials. They are:
Let's get started.
When you design your label, you need to think about the color of the background - the background will be whatever is behind the label (the object you're sticking it to).
For example, if your clear labels will get stuck to transparent glass bottles, it could be the color of the liquid that's important.
Or if your transparent product label gets stuck to a dark-colored box or another piece of packaging, you'll need to use white or other high-contrast colors to show against the packaging.
The image below shows a great example of using white as a high-contrast color to show against the contents of the transparent glass container.
When designing onto clear materials, you'll generally have less of a contrast than, say, when designing onto a white material.
This is, of course, not always the case, but something to consider during the design phase.
Because there is less of a contrast, or the background can distort the label design, you want to ensure the fonts are nice and legible for your readers - even when they forget their glasses!
It would be a shame to lose a sale because the customer cannot read the ingredients or scent, or other vital information.
The image below shows an example where the background can become slightly distorted. This is why the fonts used are larger, so they're still nice and easy to read.
Compare this to the label design below. The designer has used much smaller fonts because they've got the high-contrast white background that they control because of their choice of material.
Now we know to think carefully about what our transparent label will be stuck to, and we can consider our use of colors.
For parts of your label you want to stand out, you'll want to choose the highest contrast colors possible.
However, in some of the areas of your label, you may want to be much more subtle to complement your design or to frame your brand.
The image below shows a perfect example of this. The artist has used big, bold, dark font for the product name on this candle label but then brought the essence of the brand through with the subtle colors used for the background - and it works perfectly!
When designing customised clear labels, you'll inevitably need to think about white ink. Clear label printing relies heavily on white ink.
White ink is a bit special, but nothing to be scared of.
Not all print suppliers offer white ink printing, so be sure to check that out before placing your order. Sticker it offers white ink printing as standard on many of our materials, including clear.
White ink can also be more expensive than printing with CMYK inks. However, it's often worth the investment to get that extra bit of design pizzazz.
When used correctly, white ink can really make your design pop - especially on clear labels. Take this for a perfect example:
The white layer in this design utilises the pink color of the liquid perfectly.
If you are unsure about how best to add this white layer to your design, see our article How do I add white ink to my design for more information.
There is nothing better than some great examples to show you what works well and also what is possible.
Here is a selection of beautifully designed transparent labels to give you some inspiration. We hope they help to improve your next label design and get your clear labels printed:
Our clear labels page is the perfect place to start. You can generate an instant quote by inserting how many clear labels your need and what size they should be, get inspired, and learn much more about our label products.
Or, you can stay right here and check out these articles on label printing: