Before we start, it’s worth saying that neon stickers can also be referred to as neon or day-glow stickers or fluorescent stickers. If you see these terms around, they can be used interchangeably.
Some industries, such as the motorsport industry use fluorescent to their advantage.
Have you ever seen Valentino Rossi?
Easy to spot isn't he.
Why is this?
Normal colors reflect a maximum of 90% of the available light as their color. However, fluorescent colors can reflect up to 300% of their color, making them appear so much brighter.
Fluorescent colors use special pigments in their inks to absorb light outside of the visible spectrum and reemit them as light that the human eye can see.
This is what makes fluorescent colors appear brighter than conventional colors.
Skip this if you don’t really care why fluorescent colors are so much brighter.
If you do care, this will be interesting to you…
Humans can see a very narrow range in the middle of the electromagnetic spectrum, known as the visible light spectrum.
This image helps to show how little the human eye can see in the whole spectrum:
Normal colors absorb and re-emit a portion (up to 90%) of this visible spectrum that matches its primary wavelength (i.e. It’s color), whilst the remaining light is absorbed and dissipated as heat.
Fluorescent colors contain fluorophore molecules that fluoresce when excited by light.
These colors use a larger amount of both the visible light spectrum and the lower light wavelengths compared to conventional colors (up to 300% more). They reemit this wider band of light as visible light to the human eye.
Because of this, the human eye views fluorescent colors as far brighter as if they’re glowing!
As you know, these stickers are brighter & stand out way more than others.
They’re also quite unique as most brands don’t use these awesome shades of color to their advantage.
We recommend using fluorescent stickers in some of these applications, particularly where you need to stand out, such as on a shelf when surrounded by competitors' products:
Drinks beverage stickers
Food packaging labels
Premium logo and branding stickers for event handouts
Health & Safety stickers
Phone and laptop branding
Special promotion stickers
Here are some good examples to get your creative juices flowing:
Fluorescent materials are designed to be used for up to 6 months outdoors and 2 years indoors.
This reduced outdoor life is due to fading (technically called photobleaching) that can occur.
The fluorescent pigments that give the color their insane brightness also will become ineffective over time when exposed to direct sunlight. If you are looking for a different option, browse our custom stickers UK made here.
Therefore we recommend using fluorescent stickers for mostly indoor use. For example food & drinks packaging, or for short-term outdoor use. For example; special promotion labels or construction site warning stickers.
Fluorescent stickers are generally only available in the following shades:
More can be created however to do this the fluorescent pigment needs to be mixed with conventional colors.
This causes there to be less fluorescent pigment in the final color, so it will appear less bright.
This is why we recommend sticking with these shades. By combining them with other colors you can create a massive variety of different effects & designs.
If you want to see how fluorescent stickers look in real life, why not try them out? Our custom sample packs are the perfect way to test your stickers.
If you have any questions or want to tell us about how you use fluorescent stickers, please get in contact with us here.