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What is the best size for my custom labels?

Finding the best label size for your custom labels depends on a whole range of factors: the custom shape you want, the custom label design you have created, whether you want to use them as product labels or shipping labels, for product packaging, or something completely different.

The beauty of custom label printing is that you are guaranteed to find the right fit. But this can sometimes be hard without guidance. That is why we are here.

Below, you will find tips and tricks that will help you find your perfect label size. We will give you guidance on how to differentiate between the size of your sheet and the size of your labels, and give you an overview of the most popular label sizes.

Sheet size vs label size: Which to enter for your custom labels

When you order custom labels, you might wonder whether you have to enter the size of your overall sheet or the size of each label.

The answer is that both work just fine. It depends on how you will be submitting your artwork and which size matters more to you. You can find out more here: Do I enter my sheet size or individual sticker size?

If you have a product label that you want to be printed onto sheets, we recommend entering the size of your label and choosing the quantity based on how many individual labels you want. Essentially, you can treat the size of your individual label like a sticker size. Then, upload your product label design.

Square holographic sticker applied to black soap box next to shaving tools and sticker sheets

Our design team will place them on the optimum sheet size for you. You will be able to check this on the digital design proof you will be sent before we print your order.

If you have created a sticker sheet that you want to hand out or sell, you might want to enter the size of your overall sheet and pick how many sheets you would like printed. Upload your sheet and our design team will proof it for you.

This also works if you do not have a ready-made sheet design. You can simply upload multiple designs that our designers will place on a sheet for you. If you do not specify the size of your sheet, they will create an A4 size for you.

Finding the correct label size

Finding the correct label size can feel intimidating, as you can simply select your own custom size and do not have to settle for standard label sizes.

However, as a general rule, you can keep in mind that you want your label to be in proportion with the surface you will be applying them to. So be sure to accurately measure both: the size of your product or surface and the area you want to your label to cover. Don't be shy and get that tape measure out.

To give you a better idea of what different label sizes look like, we have collected our top 3 most popular sizes below.

1. Our smallest option: 2x2cm

A 2x2cm label is our smallest labelling option. We do not recommend opting for smaller labels as they are incredibly difficult to read.

When you create a 2x2cm label, be sure to include only minimal text on your design. In fact, these beauties work best for very simple logos. You can use them as quality seals or packaging seals for small products like jewellery.

2. The perfect all-rounders

If you want to include more text, opt for anything between 5 and 7 cm for your label. We find that this range includes the right label size for most applications.

They are big enough to include legible text and design elements, yet not so big that they overpower your product or surface. Have a look at the image below to get inspired.

3. Larger labels

Of course, you can always go bigger. While we do not recommend overcrowding your products with labels, some surfaces just need a larger label.

For car windows, vehicle branding, or shop windows, any size starting from 12x12cm will do the job. However, we have a maximum size of 30x30cm. The bigger your labels, the harder they are to apply, and we find that anything larger than 30cms will cause more harm than good.

And that is all you need to know about finding your ideal label size. Are you ready to place your order? Then head over to our custom labels page and get started.

Do you want to learn more about the world of custom printing before making your decision? Then check out these articles: