Nothing. Technically, the terms; stickers, labels & decals are all completely interchangeable. They all refer to an adhesive-backed paper or plastic pieces, usually printed.

However, the printing industry uses these general definitions for these adhesive-backed products:

• Stickers: individually cut or on sheets
• Labels: on rolls
• Decals: larger pieces but still individually cut

If you're looking for stickers, labels or decals, it's best to keep these broad definitions in mind, so you get what you want.

How to find the right stickers for me?

We've spent hundreds of hours creating lots of great resources online to help you choose the best sticker or label for your application.

Watch this video for an overview of all the different stickers we print. Or download our free guide on choosing the right sticker for your business or brand.

Prefer a real sample in your hand? We have two choices:

• Buy a £1 sticker sample pack that gives you an example of each custom printed sticker we produce, helping you to choose by seeing the quality of the product before ordering.
• Get ten custom printed sample stickers for only £9, free delivery to see the result. Great if you want to see your exact design or colours as a physical sticker before ordering a larger batch.

Use stickers and labels to brand anything or everything. Every customer interaction is a chance to impress, to promote, to grow. Stickers & labels are the lowest cost, most flexible way to do this (from only a few pennies per sticker). That's why we make it easy to design & print your stickers & labels. Join some leading brands that have used stickers to promote & grow their brands, including; Spotify, Basecamp, Reddit and many more. Stickers on laptops, product packaging, giveaways to influencers or customers are some of the most effective uses of stickers to help your brand grow. A low-cost form of marketing Google itself says there are 3.3 billion mentions of brands per day & 94% of these mentions occur offline. And we know many consumers say they're highly likely to purchase an item based on word of mouth. Having your brand promoted on your products, packaging and by your loyal customers is a beautiful thing. Imagine people on packed commuter trains all seeing your brand's sticker on the back of a loyal customers laptop, especially when they're ready to sing your praises. That can be really powerful. With stickers & labels costing from only a few pence each, allowing your brand to turn loyal customers into raving brand advocates is well worth the investment.