Feeling like a fish out of water when it comes to making professional-looking bulk custom labels? Don't worry. Making professional-quality labels isn't rocket science. It's more like baking a cake—you just need the right recipe and ingredients.
Once you learn how to do it, you'll never forget. So, let's take a look at how to create labels that will make your competitors green with envy.
What Are Professional Labels?
Professional labels are stickers made from high-quality materials. They capture the essence of your brand, make your products stand out on shelves, build brand recognition, and give customers the confidence to buy your products. A well-designed label can make all the difference in a crowded market where consumers are bombarded with choices.
Think about it: say you're at the grocery store and come across two jars of peanut butter. One has a wrinkled and smudged label with a logo that looks like it was made with Microsoft Paint. The other has a label that's smooth, vibrant, and professionally printed.
Which one are you more likely to buy? If you're like most people, you'll go for the one that looks like it was made by a pro. That's what professional labels are all about. They're like the Beyoncé of labels—they demand attention and leave a lasting impression.
How to Design a Label
Let's get down to the nitty-gritty of label design. Don't worry. It's not as complicated as you may think. Just follow these four steps, and you'll be on your way to designing a kick-butt label that will make your product pop.
Identify the Purpose of Your Label
To learn how to make a label for a product, think about its purpose. Is it for branding? To provide information? Maybe to warn people not to stick their tongues on a frozen pole?
Whatever the purpose, knowing it will help you determine the direction and content of your label.
Find the Right Label Material
Now that you know the purpose, it's time to find an appropriate label material. Think about the environment in which your product will be used or stored. Will it be exposed to water or extreme temperatures?
You'll want to choose a material that can handle those conditions and still look good.
Choose Your Design Elements
It's now time to choose your design elements. This is where you get to let your creative juices flow. Images, graphics, and text all play a role in making your label eye-catching and informative. Remember that less is often more, so don't overdo it.
Select Your Color Scheme
Choosing the right colour scheme can really make your label stand out. Consider the mood you want to convey and choose colours that will complement each other and your product.
Next Steps to Your Own Professional Label
Once you design your label, it’s time to bring your ideas to life. Here are five steps you need to follow:
Choose a Label and Sticker Printing Company
Before going on a labelling spree, find a label and sticker printing company you can trust, such as Sticker It. You don't want to end up with labels that peel off or smear all over your product.
Do your research and find a company with a solid reputation. Read reviews on Trustpilot, find people who’ve used the company’s services before, and only then make your decision.
Discuss Your Label Needs and Get a Quote
Once you’ve got a list of companies in your hand, get in touch and let them know what you need. Don't be afraid to ask for a quote—you don't want any surprise charges popping up later.
Provide or Create a Custom Label Design
Remember that label design you made in that earlier step? It’s time to use it. If you skipped over that part, don’t worry. You can work with the design team at Sticker It to make label stickers from a custom design that's just right for you.
Select Appropriate Label Materials and Finishes
At Sticker It, we offer a wide range of materials for labels. For instance, if you're putting your label on a product that’ll be exposed to water or other liquids, you want to choose a waterproof material or laminate your labels to protect them from damage. If your label will be used outdoors, you may want to choose a UV-resistant material to prevent fading from sun exposure.
Test Your Labels
Test your labels to make sure they meet your quality and branding standards. Apply them to your product or packaging. Check that they align properly and adhere well to the surface they’re applied to. Make sure the colours, images, and text are clear and legible.
You can also conduct a durability test to see how well the label holds up against common conditions, such as moisture or heat.
Time to Sticker Your Products
Once you're satisfied with the final product, you're ready to start using your professional labels for your business. Good luck!