If you’re a new entrepreneur, you might be wondering where you can buy custom labels that can make your product stand out to the customer. Well, you no longer have to worry. We compiled an easy-to-follow guide that will make label-making seem like a walk in the park.
Do Your Research
The first step when it comes to making a label is research. This involves keeping your target audience at the forefront of your mind and analysing competitors’ labels.
Clearly Identify Your Target Audience
Any time you’re designing something for your company, find information regarding your target audience’s age, values, sex education, and preferences. Narrowing it down to a specific segment can reduce the efforts and resources you would otherwise spend on designing a label that fits everyone—and reaches no one.
Study Your Competitors’ Labels
A successful label not only fits the needs of its target audience but is also distinguishable from competitor designs. After all, you don't want to lose sales because customers mistakenly buy another brand's product with a similar label. Looking at competitor labels can also give you an idea of what labels have previously been successful in the market.
So, while it is necessary to remain unique when brainstorming labels, looking around for inspiration isn’t a bad idea either.
Choose the Right Size
You don’t want your label to be so small that it goes unseen, or so big that it wrinkles and folds at the edges of your product. This is why choosing an appropriate size is essential when creating the perfect label.
You can make mock labels from paper and put them against the product to determine the perfect size. You can also work with an experienced label-printing company to avoid the pitfalls of trial and error.
Communicate the Product’s Quality
Does your product involve an eco-friendly element? Is it free from preservatives? If yes, put it on the label.
Most customers don’t read lengthy product descriptions. A brief attention-grabbing statement or even a few buzzwords can help you create a certain image of the brand in customers’ minds.
Make Appropriate Use of Colors
Customers look at labels for only a fraction of a second. That said, a big golden M instantly means McDonald’s and is recognizable even by children. This is why it’s important to ace color selection and ensure that customers can identify your brand before reading a single word.
Keep Colors Consistent
When choosing colors, consistency is critical. Decide on two or three colors that represent your brand, and use the same colors on your product label, packaging, flyers, coupons, and any other item associated with your venture.
Use Colors to Represent Flavours
If you’re selling culinary items, you can use colors on the label to represent flavours. Seeing yellow can make customers think of bananas, whereas pinkish-red often stands for strawberries.
Consider Using Images
“I don't recall the brand's name, but its label had a triangle on it.”
You’ve probably heard something like this before. People often forget a product or a brand’s name, but what remains in their minds is the image. Images are especially useful when you’re selling something like music CDs under the same brand. Each CD requires distinctive illustrations to communicate the music it contains.
At the same time, it is essential to maintain a balance between images and text on a product label. An image-intensive label is only effective if customers know what those images signify, otherwise it can be confusing.
Know the Legal Requirements
Adhering to the legal requirements governing labels is not only essential for your product to make it to the market, but it also lends legitimacy to your product in the eyes of the customer. Therefore, always search for any requirements for the labeling of the product you intend to sell, and make sure you’re not infringing on another company’s copyright.
Consider Hiring a Freelance Designer
If all of these label tips are too overwhelming and you still have no idea how you can make professional labels, consider hiring a freelance label designer. There are plenty of reliable freelancing platforms out there and many offer scam protection so you know you’re working with legitimate talent.
Work With a Label-Printing Company
Once you’ve got your label design down, it’s time to print labels. In this regard, working with a professional label-printing company like Sticker it is your best bet. We offer a wide range of label materials and shapes, and print your order within five working days!