Are you looking for a unique and eye-catching way to promote your business? Look no further than custom magnets! These versatile marketing tools can be customized with your business logo or design and placed on fridges, cars, and other magnetic surfaces.
Not only do magnets provide a lasting impression, but they are also affordable and easy to distribute. With a variety of sizes and shapes available, you can create a one-of-a-kind design that will make your business stand out.
And we are here to talk you through the steps of creating and selling your custom magnets. Are you ready? Then let's jump in.
Is selling magnets a good idea?
Selling magnets can be a great idea if you are a designer who wants to share their work, a business owner that seeks to increase brand awareness or a marketer looking for upselling opportunities.
But why magnets, you might wonder. Well, let's have a look:
- With magnets, you can create a bespoke advertising tool for your business. No more settling for generic designs, materials or shapes.
- Magnets are cost-effective, making them an excellent choice for businesses of any size. When you order custom magnets, you essentially pay for the material cost. With your custom design, you can quickly sell them at a profit (more on that later).
- Magnets are portable and easy to use. Unlike a billboard, magnets easily fit into customer pockets - and unlike business cards, they won't stay there. When you give somebody a magnet, you give your brand a chance to secure that prime spot in their homes or offices.
What to consider when creating magnets to sell
Of course, not any magnet is automatically a magnet you can, or should, sell. Here are some aspects to consider when you are creating magnets to sell:
Design
When selling magnets, it's essential to create your own custom magnet design to give customers something unique and original. This is especially important when considering copyright issues, which can be a significant problem if you sell unauthorized artwork.
Additionally, an original design will help create a sense of trust between your business and the customer. Not only will customers appreciate it, but you will also be able to create a vibrant identity for your company.
Material selection
In addition to using your own design and carefully selecting materials, incorporating eye-catching effects, such as holographic or glitter, can make your magnets appear more premium, allowing you to raise your prices.
These effects add a decorative element and catch the customer's attention and make your magnets stand out from others on the market.
On top of that, customers are willing to pay more for visually appealing products. By integrating these effects into your design, you can create a luxurious feel and add perceived value to your magnets, making them more attractive to potential buyers.
Furthermore, unique materials and effects can help build your brand identity and create a strong visual identity that customers will remember and return to.
Shape
In addition to using unique materials and designs, the shape is another aspect to consider when creating magnets to sell. A custom shape can make your magnets more memorable and distinguishable from others in the market. With a distinctive shape, your magnets can stand out and catch the eye of potential customers.
For example, if you own a pizza shop, you could create magnet cutouts in the shape of pizza slices. This shape will not only help people remember your brand, but it will also make the magnet more fun and playful.
Furthermore, custom shapes can also act as a conversation starter, leading people to ask about your business and spreading awareness. By incorporating a custom shape into your magnet design, you can create a lasting impression in the minds of your customers.
Pricing
When pricing your custom magnets, it's vital to consider the cost of materials and any additional expenses like design and production costs. You should also include the value of your magnets, such as the perceived value based on their unique design and eye-catching effects. To ensure profitability, it's recommended to set a price at least three times the cost of materials.
However, don't forget the competition in the market - if similar magnets are being sold for significantly less, you may need to adjust your price accordingly. It's also crucial to test different price points to find the sweet spot that generates the most profit while still appealing to potential customers.
Don't be afraid to experiment and adjust your pricing strategy until you find what works best for your business.
How to make your own magnets
Now that you know what you want to create and how much you should charge for your custom magnets for business, it is time to think about how to create your own ones.
The DIY route is becoming increasingly popular. So let's have a look at what this entails.
What you need
When making your own custom magnets at home, you'll need the following equipment:
1. Magnet sheets - These are essential for creating DIY magnets at home. Magnet sheets come in various sizes, shapes, and thicknesses and can be found at any hobby store or online.
2. Printer - You need a printer to print your designs. A high-resolution inkjet printer that supports your paper of choice is suitable for printing your designs.
3. Design software - You'll need design software to create custom designs according to your specifications. Programs like Adobe Illustrator, Photoshop, and CorelDRAW are suitable for designing custom magnets.
4. Scissors/ Crafting knife - You'll need sharp scissors or a crafting knife to cut your magnet sheets into the desired shapes and sizes. Be careful when using a crafting knife, as they are sharp and can cause injury.
5. Ruler or straightedge - A ruler or straightedge will help you create straight cuts and precise measurements. This is especially important when creating shapes or sizes that need to be consistent throughout the design.
6. Glue - You'll need glue to attach your design to the magnetic sheet.
7. Cutting mat - A cutting mat is essential when using a crafting knife to cut your magnet sheets. A self-healing mat prevents damage to your work surface and gives you a firm grip when cutting.
When to DIY your custom magnets
While creating custom magnets at home can be fun and rewarding, it's important to note that it requires certain equipment and skills. If you're not a crafty or patient person, you may find the process frustrating or time-consuming.
Additionally, if you need to create larger quantities of magnets, DIY may not be the most efficient option. However, if you have the necessary equipment, such as a printer and design software, and enjoy the process of creating something truly unique, then making your own limited run of magnets could be an enjoyable and fulfilling experience.
DIY allows you to have complete creative control over your design, so you can ensure that your magnets perfectly reflect your brand or personal style.
Whether you decide to make your own magnets or outsource production, it's important to consider your goals, budget, and target audience to ensure that your custom magnets are a success.
Choosing a professional printing service
Your other option is to outsource the manufacturing process and trust a professional printing service with your needs. Let's find out if that is a good fit for you:
What you need
A custom design - Creating your own magnets usually involves submitting a custom design. You can use a professional design tool or explore free online programs to create artwork.
That's it! You can find out more about what custom magnets are before making your decision.
When to opt for a professional printing service
Opting for a professional printing service to manufacture your custom magnets can be an excellent choice if you want to incorporate intricate shapes or premium materials into your designs.
Unlike DIY methods, printing services have access to advanced technology and machinery that can efficiently produce highly detailed and complex designs. Professional printers also have a wide range of materials, including high-quality papers, vinyl, and metallic materials, ensuring that your magnet looks and feels premium.
Additionally, outsourcing the manufacturing process can be quicker and cheaper than creating magnets at home, especially if you plan on producing larger quantities. It also frees up time to focus on the business aspects of selling your custom magnets, such as marketing and customer service, rather than worrying about the manufacturing process.
Ultimately, choosing a professional printing service can help ensure that your custom magnets are produced to the highest standard and delivered on time and within budget.
Conclusion
Selling magnets can be a wise business decision that can help increase brand awareness and revenue. You can create custom magnets that stand out in a crowded market by creating unique designs, carefully selecting materials, incorporating eye-catching effects, and choosing a custom shape. When considering pricing, it's essential to factor in the cost of materials, additional expenses, and the perceived value of your magnets.
Whether you choose to DIY at home or outsource the manufacturing process, it's crucial to consider your goals, budget, and target audience to ensure success.
So, what are you waiting for? Start brainstorming unique designs and create custom magnets that reflect your brand or personal style today!