How to Make Custom Business Stickers

Stickers are the ultimate way to show off your business or personal brand. They're an easy and affordable way to advertise your business, engage with your customers, and express your inner artist.

At Sticker it, we offer so many options that it can be difficult to know where to start. Our resources support both custom sticker makers and other businesses alike, which is why we have developed this guide to help you decide which stickers to choose.

Oval glitter sticker with red ATA logo applied to a silver laptop

What Can Stickers Do for Your Business?

Stickers are more than just slapping your logo on a piece of paper. They showcase your brand and capture the attention of potential customers. From promoting events to including them in your orders as an appreciation gesture, you will definitely stand out from the competition. 

When you integrate stickers into your marketing materials, you give customers something tangible to talk about, something real, something fun. It's like giving someone a piece of your business and what it stands for. All in all, they’re an effective and affordable way to spread the word about your business in a creative way.

How Are Stickers Made?

Making stickers might seem like a simple concept, but it is not as easy as it seems. We have perfected our own process over the years, resulting in a state-of-the-art procedure, featuring the most advanced technology. We perform strict quality control to ensure that you are fully satisfied and will reprint the stickers until you are pleased with the result. 

In short, traditional craftsmanship partnered with advanced machinery and an intense belief in creativity and innovation are the base of our sticker-making process. If you are wondering how to make custom text stickers, this is how the procedure usually goes:

Choosing Materials

The most important step is choosing the right materials. Your choice of material will determine how durable your stickers are. Our most popular material is white vinyl, which is glossy and durable. It features a clear laminate that protects the print and makes the design shine. We also offer glitter, holographic, black vinyl, neon, mirror and biodegradable options. Your stickers will last on everything from water bottles to other promotional materials.

Designing and Printing

Once you've settled on the material, it's time to design. This is where you get to put your creative ideas into action and turn them into reality. The possibilities are endless. You can do it yourself in software like Canva or Photoshop, or you can hire a graphic designer. If you do it yourself, export your design as a vectorised file, which will maximise your sizing capabilities. 

Laminating and Finishing

Finally, stickers can be laminated. This protects them from water and other material-degrading factors. To prolong your stickers’ quality and vibrancy, add custom finishing touches. Once your materials and finishes are set, all that's left is cutting out each sticker.

If you are still debating which sticker sizing and cuts are right for your needs, we feature an option in our website that helps you choose. After answering four quick questions, you’ll receive advice from our experts and an instant recommendation. We provide a free guide on our website if you want to know more about the sticker printing process. 


Now that you know how stickers are made, the last step is to properly price them. This is a crucial step, as will determine the profit of your business.

If you are wondering “how much custom stickers cost”, it is pretty simple: the price should be the difference between revenue and cost. First, consider all the expenses in the sticker-making process, from machinery and materials to salaries and logistics. Think about how your business is positioned in the market. This should give you a glimpse of your brand's social proof, which will ultimately determine the final price of the stickers. As a general rule of thumb, the more stickers you buy, the less the cost per unit.

Sticking to it

At Sticker it, we offer all of the resources your business could imagine for your promotional needs. If you are looking to take your business’ marketing approach to the next level, personalise it with Sticker It!

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