For businesses looking for a cost-effective way to spread their brand message, stickers are one of the smartest ways to do it. Not only are these stickers relatively easy to make, but can be used in a variety of marketing strategies. From handing them out to your customers to including them in your packaging, there's no limit to what you can do with these clever advertising tools.
From designers and e-commerce brands to major marketing corporations, selling stickers is a great way to stand out. However, pricing stickers correctly is a tricky task. There are many factors to consider when setting the price for your stickers. If you are looking for guidance on pricing large custom stickers, we know exactly how much to charge.
How to Use Your Stickers
Branded stickers are a quick way to leave a lasting impression on your customers or clients. You can include them as a bonus surprise in packaged products or hand them out at events. For millennials and below, stickers are an accessory found on laptops, water bottles, and more. Customers will always have a reminder of the services you provide wherever they go!
Add value to your products and packages by including stickers. Stickers as an add-on to services and products delivered to provide an additional layer of branding and show that you pay attention to detail. Not only will this make your products stand out from the rest, but it'll increase brand recognition.
This digital age makes it easier than ever to get maximum value by utilising popular platforms like Instagram or TikTok. Short-form videos showing how to make custom business stickers or featuring the packaging process are clever ways to increase your brand’s social presence.
How to Price Stickers
How you price your stickers will determine your business’s ability to not only stay afloat but thrive. While the sticker-making process is pretty straightforward, deciding how much to charge is more an art than a science. Your profits are contingent on how you price your products. There are several factors to take into consideration:
First, consider your costs and expenses. Aside from labour hours spent designing and creating the stickers, you must factor in the material costs. This can include printing costs, ink, paint, materials and any other expenses that are needed.
Once you’ve closely estimated your costs, determine your profit margin. In order to determine this percentage, study your brand’s positioning and authority. Taking the market into consideration is beneficial to understand how much you can charge. A market study report analysing the competition and your client’s perception of the brand will be helpful.
Finally, keep in mind that sticker prices can be flexible. If you’re selling stickers in bulk, consider that the more stickers you buy, the less the cost per unit. This makes purchasing in larger quantities more attractive to customers.
Offering discounts for returning customers or if someone purchases a larger quantity are also ways to reward your clients when they order custom stickers online. Remember that the sticker business is not just about the product, but also about forming relationships with your customers.
How to Factor It All In
What does all of this look like in practice? Below, we break down how we take these factors and apply them to our pricing system.
For example, we charge £33 for fifty of our die-cut stickers, which is our most versatile sticker type. However, if you order 500 units, the final price will be £85. This way, you (as a client) save 90%.
Factors such as materials and size also affect the price. Clear vinyl is £4, holographic is £8, and mirror silver is £6 extra. Also, the bigger the stickers, the higher the price. All in all, how much to charge depends on several aspects and there is no fixed formula when including these variables.
In Conclusion
If you're looking for a way to increase your brand’s awareness and engage with your customers, custom stickers are the most effective marketing strategy. At Sticker It, we have an incredibly wide selection of options, from a clear vinyl to neon and mirror. Our team of experts will make sure your stickers are high-quality and durable. We understand your needs and will do whatever it takes until you are fully satisfied!