Stickers have been around for over two hundred years, with the self-adhesive variety having been created in 1935 by R.Stanton Avery. They’re something we now take for granted as a form of expression, seen everywhere from laptops to lamp posts.
But what does it mean when someone uses a sticker and how can you harness this as a low-cost, high-impact marketing tool for your business?
When someone puts a sticker somewhere, it’s an endorsement of whatever is represented by the chosen image. This is a powerful tool: friends and peers get a quick visual identifier, which can be acknowledged subconsciously, making them more susceptible to a brand, product or service.
Facebook says that nine out of ten people act after an endorsement from a friend. Apple, the masters of branding, have been giving away stickers with their products for decades. It’s a tactic that’s prevalent among lifestyle brands like shoe retailer Vans or gaming accessory manufacturer Razer, all because it allows their customers to become part of the brand - and part of spreading it.
Stickers are a form of advertising that’s not pushy, is low cost and comes with the fantastic benefit of being peer-reviewed and approved.
Sticking to the plan
You can also use your branded stickers to reinforce your advertising strategy and get your brand seen more often by your customers. The more they see it, the more they’ll remember it, increasing brand recognition and loyalty.
Custom branded stickers can be easily applied anywhere - on signage, packaging or equipment - the touchpoints for your brand are almost limitless. If you’ve got a great brand, you should be showing it off with colourful, vibrant stickers that will be seen by your target audience.
As part of your businesses advertising strategy, stickers are a low cost, high impact addition that can reinforce your brand with your customers instantly. If you’ve got unique visuals for a campaign, you can quickly and easily replace your stickers with the new look and revert back to your everyday branding once the campaign has ended.
With so many styles and types of stickers available, you can really make your business stand out, whether you’re focusing on B2B or B2C.
With so many well-established brands using stickers as giveaways, it’s plain to see that there’s a reason they do so. The power of peer-review is a well documented phenomenon, and those stickers have a high perceived value to customers who are keen to show off their favourite brands.
But it’s not just about giveaways. You can mix up your visuals quickly and easily by using stickers to add an extra dimension to your latest advertising campaign. Using stickers in and around your business can go a long way to giving your brand the extra presence required to win over hearts and minds.
Take a look at our range of custom stickers now, and get your brand in front of a wider audience.